NewAI strategy for professional firms

Leverage,
not hype.

I help independent professionals and small-to-mid-sized firms decide where AI belongs in their business, then build it in: the right workflows, the right tools, and the people to run them.

Who it’s for

Two starting points.

From one focused challenge to a firm-wide operating model, at the pace your team can absorb.

01 · Offer

Four ways to work together

Swipe through the tracks. Each one ends with something your team can actually run.

Practice Launch

For a new practice

Everything you need to open an independent practice, built around AI from the start: ready workflows, connected tools, templates, and the supporting services your business needs.

  • Workflow setup
  • Connectors and tool stack
  • Templates and playbooks
  • Supporting services map

Focused Solution

For a defined challenge

A focused engagement for a challenge that calls for sharp, creative and efficient thinking: a service to design, a process to rethink, a decision to back with data, or a task that eats your hours.

  • Problem framing
  • Creative solution design
  • A working AI solution
  • Documentation and handover

Firm Strategy

For firm-wide change

A comprehensive strategy fitted to how your firm actually works: your business model and operations reshaped around AI, with team onboarding and implementation support.

  • Business and operating model review
  • A plan for every workflow
  • Team onboarding
  • Implementation support
Most complete

Strategy + Partnership

For the long run

Everything in Firm Strategy, plus long-term support: fine-tuning the solutions as your team adopts them, measuring what works, and adapting as the tools change.

  • Everything in Firm Strategy
  • Ongoing fine-tuning
  • Periodic reviews
  • Priority support

Strategy and implementation support, not legal advice or accounting opinions.

02 · Approach

Where AI belongs is a strategic decision.

There is no universal answer. For every firm, and every workflow, the right point sits somewhere between full automation and none. Finding it is the work.

Set per workflow, never per firm.

What decides it

Economics

Where time and margin actually go.

Risk and regulation

Confidentiality, liability and the rules your profession plays by.

People

The craft your team wants to keep, and the work it would rather hand off.

03 · Process

How an engagement works

  1. Listen

    A short conversation to define the problem and what success looks like.

  2. Map

    I research the options, the risks and the economics.

  3. Build

    A tailored strategy or a working AI solution that pairs your team’s know-how with AI for sharper, faster results.

  4. Hand over or stay on

    Choose how far I stay involved, from a single handover to ongoing support.

Ori Hirshfeld in a navy blazer and white shirt, smiling, in a sandstone arcade
Ori HirshfeldLaw · Accounting · AI

04 · Why me

Law, numbers and AI, in one head.

A law and accounting student who understands both the regulatory frame and the business model: responsible governance on one side, classic strategic analysis on the other.

  • Law and accounting, Hebrew University
  • Stanford Law School exchange, 2026–27
  • AI governance research
More about me TODO: personal site URL

The toolkit

01 · Law + accounting

Two lenses on every firm

Regulation and responsible governance on one side; business models, operations and strategic analysis on the other.

02 · Corporate governance

How well-run companies work

Extended research into the business, operational and management foundations a company needs.

03 · Confidentiality and responsible use

Responsible by design

Client confidentiality and human accountability are designed in from day one, drawing on policy and best-practice work on AI governance and how it plays out in small businesses.

04 · Stanford Law School

Law, business and computer science

How LLMs and agent systems work, and how AI is governed, from the U.S., EU and China to Singapore, the UK and Japan.

05 · Markets as regulators

Insurance, competition, standards

How market forces and voluntary standards shape responsible AI use for adopting companies.

06 · Value creation

Finding the leverage

How private equity uses AI to create value, and how to find the bottlenecks and points of leverage.

07 · Workflow redesign

Rebuilding how work gets done

Methods for analyzing business workflows and designing their AI counterparts, including knowing when not to.

08 · Future of work

A view on people

Philosophy and new research on how AI should enter the labor market.

05 · FAQ

Questions, answered.

Everything is tailored to your firm. That is the point.

Do you have a set method?

No. Each engagement is built around your firm: its goals, its people, its tools and its pace. The tracks on this site are starting points, not packages.

Which AI tools do you work with?

Whichever serve your firm best. Sometimes that means getting more out of tools you already pay for; sometimes it means something new. The choice follows your needs.

What about client confidentiality?

It is part of the design from the first conversation. We map the information your firm handles and the duties that apply to it, then decide together what goes into which tool, under which settings, and what stays out entirely. Accountability for every output stays with a person.

Does my team need a technical background?

No. Solutions are built for the people who will use them, at their level, with onboarding and clear documentation, so your team can run them with confidence.

How do we start?

With a short conversation, at no cost, remotely, in Hebrew or English. If there is a fit, you receive a proposal tailored to your firm, with a defined scope.

Insights

Notes on AI in professional firms

All articles
  • In Hebrew

    שש הגנות לפני שנותנים לסוכן את המפתחות

    הוראה בפרומפט אינה מנגנון בטיחות. מה ניסויים ומקרים מהשטח מלמדים על סוכני בינה מלאכותית, ואילו שש הגנות כדאי לבנות לפני שנותנים להם גישה למערכות של העסק.

  • In Hebrew

    הזיה נראית בדיוק כמו תשובה נכונה

    מערכות AI ממציאות לפעמים עובדות ומקורות בביטחון מלא. מאיפה זה מגיע, למה חיבור למאגר מסמכים לא פותר את זה, ואיך עסק בודק את מה שהמערכת מפיקה.

  • In Hebrew

    הפרומפט הוא חוזה, וה-alignment הוא חובת אמונים

    סוכן בינה מלאכותית מציב בפני העסק את הדילמה הוותיקה של דיני התאגידים: כמה לפרט, כמה לפקח, ועל מה לסמוך. מה עובר מהעולם התאגידי לעולם הסוכנים, ואיפה ההקבלה נשברת.

06 · Contact

Let’s find your leverage.

Tell me about your firm and what you want to change.

What are you interested in?

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